For such an upscale sport we took inspiration from the glamorous Art Deco style which is known for its bold geometric shapes, symmetrical designs, and sharp, clean lines. Incorporating these elements into the brand, conveys a sense of sophistication, discipline, and precision—qualities that are often associated with both the sport and the animals themselves. The color palette features rich, bold colors and copper foil to give the brand a sense of tradition and exclusivity, while also evoking a sense of movement and energy.