The core idea for this Early Development specialist’s brand is that milestones aren’t reached only during appointments... they’re built through snack time, playtime, clean-up time. Every moment is a building block. “Masters”, the founder’s last name, gave us the opportunity to do a little word-play, in which mastering becomes less about perfection and more about confidence through practice, “Mastering the Everyday” we could say.

To communicate this idea, we used a rounded modern typography, with tiny details on certain letters that give it playfulness. The logo is a simplified representation of said building blocks, each of them in a bright yet soft color, and with a watercolor texture that represents the uniqueness of each child’s development.